How Georgia Farm Bureau Mutual Insurance Grew AutoPay Enrollment 35% While Cutting Call Volumes 30%

Georgia Farm Bureau moved from a straight credit-card-only vendor to a true payments partner and gave its 250,000+ members the digital options they’d been asking for.

35%

Increase in AutoPay enrollment

20%

Growth in digital payment adoption

30%

Drop in call volume year over year

Increased

Member and agent satisfaction

The Challenge

Georgia Farm Bureau Mutual Insurance Company supports more than 250,000 members across the state. But their previous vendor offered nothing beyond basic credit card acceptance, with no path to the digital features members had started asking for. Every gap in functionality meant more calls to the office and more friction for members trying to pay.

Our Approach

Georgia Farm Bureau moved to InvoiceCloud for a broader set of payment features and a smoother path forward. The team was supported through implementation, go-live, and post-launch by a dedicated customer success manager and marketing resources, the kind of ongoing partnership their previous vendor never provided. InvoiceCloud also introduced a proactive support model: rather than waiting for Georgia Farm Bureau to report a payment issue, InvoiceCloud often flags it first.

The Result

With digital wallets, pay-by-text, and AutoPay now available through an intuitive, easy-to-use experience, Georgia Farm Bureau has seen self-service and digital adoption climb and call volume drop enough to free up the team for higher-priority work.

35% increase in AutoPay enrollment and 20% growth in digital payments in the first year

30% decrease in call volume from Q1 2022 to Q1 2023, freeing the team to focus on other priorities

Proactive, partner-level support that improved both member and agent satisfaction

Hear From Our Customers

"IT doesn't get patted on the back a lot. We just enjoy the quiet. If an agent is not calling and complaining, then that's a good thing. That's been very helpful."

Tony Jackson

Senior Director, Information & Technology. Georgia Farm Bureau

Learn more about how our team partnered with Georgia Farm Bureau to achieve impactful results for its staff and policyholders.

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