Free (to you) Press Boosts Adoption

We are often inspired by what we read in the news (in print or online). We see how to make a DIY latte with nothing but strong coffee, milk, a jam jar and a microwave, so we think, “Hey, I can do that.” Or, we read that our favorite band is coming to town, so we buy tickets. Several Invoice Cloud clients have used the power of the press to encourage customers to pay their next bill online.

Now you’re thinking, “I can do that!” And you can – Invoice Cloud will even pick up the tab on the cost. But it’s not as simple as just sending out a press release. First, the content must be interesting and inspiring to the reader. Do you have a customer that loves being able to pay their bill online? A quote from a satisfied bill payer really helps readers envision themselves paying their next bill online.

Then, the real readership comes not from the newswire, but from the local newspapers that pick up the story because it is of interest to their readers. Invoice Cloud has launched a Press Release Program to help you get free press and increase your electronic payment adoption. We will distribute a limited number of press releases on behalf of clients each month and do the follow-up work to get them picked up.

To get on the calendar or learn more, please email Coryn at cdoncaster@invoicecloud.net.